Increasing Information Seeking About Antibiotic Risks: Testing a Clinical Intervention Message Using the Risk Information Seeking and Processing Model

David L. Brinker, Yanmengqian Zhou, Michelle L. Acevedo Callejas, Erina L. MacGeorge

Research output: Contribution to journalArticlepeer-review

Abstract

We employed the risk information seeking and processing (RISP) model to inform the design of antibiotic stewardship messages aiming at influencing intentions to seek or avoid antibiotic risk information. College-age respondents (N = 400) from a national sample viewed one of three versions of a RISP-informed message or no message (control group). Relative to the control group, all RISP-informed messages increased perceptions of information insufficiency. The most complete version of the RISP-informed message increased severity perceptions and information seeking intention and decreased information avoidance intention. Approaches to designing antibiotic stewardship messages are recommended accordingly.

Original languageEnglish (US)
Pages (from-to)218-243
Number of pages26
JournalScience Communication
Volume42
Issue number2
DOIs
StatePublished - Apr 1 2020

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science

Fingerprint Dive into the research topics of 'Increasing Information Seeking About Antibiotic Risks: Testing a Clinical Intervention Message Using the Risk Information Seeking and Processing Model'. Together they form a unique fingerprint.

Cite this