Influence of social media use on discussion network heterogeneity and civic engagement: The moderating role of personality traits

Yonghwan Kim, Shih Hsien Hsu, Homero Gil de Zúñiga

Research output: Contribution to journalArticlepeer-review

Abstract

Using original national survey data, we examine how social media use affects individuals' discussion network heterogeneity and their level of civic engagement. We also investigate the moderating role of personality traits (i.e., extraversion and openness to experiences) in this association. Results support the notion that use of social media contributes to heterogeneity of discussion networks and activities in civic life. More importantly, personality traits such as extraversion and openness to experiences were found to moderate the influence of social media on discussion network heterogeneity and civic participation, indicating that the contributing role of social media in increasing network heterogeneity and civic engagement is greater for introverted and less open individuals.

Original languageEnglish (US)
Pages (from-to)498-516
Number of pages19
JournalJournal of Communication
Volume63
Issue number3
DOIs
StatePublished - Jun 2013

All Science Journal Classification (ASJC) codes

  • Communication
  • Language and Linguistics
  • Linguistics and Language

Fingerprint Dive into the research topics of 'Influence of social media use on discussion network heterogeneity and civic engagement: The moderating role of personality traits'. Together they form a unique fingerprint.

Cite this