Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry

Cindy Yoonjoung Heo, Seoki Lee

Research output: Contribution to journalArticle

59 Scopus citations

Abstract

Fairness perceptions play an important role in customers' behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by comparing two groups: one group of customers who consider hotels' RM practices to be fair and the other group considers the practices to be unfair. The findings provide an opportunity for hotel managers to identify customers' particular characteristics that affect customer's perceptions of the fairness of hotels' RM pricing practices.

Original languageEnglish (US)
Pages (from-to)243-251
Number of pages9
JournalInternational Journal of Hospitality Management
Volume30
Issue number2
DOIs
StatePublished - Jun 1 2011

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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