Information format and cognitive style: The impact of paired styles on performance and preference

Kelly A. Sprehn, Gül E.Okudan Kremer, David R. Riley

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

The format of information can provide a powerful communication tool; however, a confluence of mismatched formats can be problematic. Particularly in the area of home energy audits, service providers rely on static reports that outline potential savings and recommendations to customers. These reports are created using a variety of information formats. In a broader sense, incorporating an understanding of the user, at a cognitive level, can reduce the cognitive effort required to comprehend the information presented. This research explores the potential for enhancing these static reports for usability and comprehension. In the paper, a summary of reviews on cognitive theory, comprehension, and style is presented. The hypothesis that matched information format and individual cognitive style will result in more accurate recall and a higher usability rating is tested through a comprehension and usability experiment. Results indicate promising associations not only between format and cognitive style, but also with more subjective variables.

Original languageEnglish (US)
Title of host publicationProceedings of the Human Factors and Ergonomics Society Annual Meeting, HFES 2013
Pages1129-1133
Number of pages5
DOIs
StatePublished - Dec 13 2013
Event57th Human Factors and Ergonomics Society Annual Meeting - 2013, HFES 2013 - San Diego, CA, United States
Duration: Sep 30 2013Oct 4 2013

Publication series

NameProceedings of the Human Factors and Ergonomics Society
ISSN (Print)1071-1813

Other

Other57th Human Factors and Ergonomics Society Annual Meeting - 2013, HFES 2013
CountryUnited States
CitySan Diego, CA
Period9/30/1310/4/13

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics

Cite this

Sprehn, K. A., Kremer, G. E. O., & Riley, D. R. (2013). Information format and cognitive style: The impact of paired styles on performance and preference. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting, HFES 2013 (pp. 1129-1133). (Proceedings of the Human Factors and Ergonomics Society). https://doi.org/10.1177/1541931213571252