Information sharing on social media sites

Research output: Contribution to journalArticle

90 Scopus citations

Abstract

This study reports on an exploratory survey conducted to investigate the use of social media technologies for sharing information. This paper explores the issue of credibility of the information shared in the context of computer-mediated communication. Four categories of information were explored: sensitive, sensational, political and casual information, across five popular social media technologies: social networking sites, micro-blogging sites, wikis, online forums, and online blogs. One hundred and fourteen active users of social media technologies participated in the study. The exploratory analysis conducted in this study revealed that information producers use different cues to indicate credibility of the information they share on different social media sites. Organizations can leverage findings from this study to improve targeted engagement with their customers. The operationalization of how information credibility is codified by information producers contributes to knowledge in social media research.

Original languageEnglish (US)
Pages (from-to)2622-2631
Number of pages10
JournalComputers in Human Behavior
Volume29
Issue number6
DOIs
StatePublished - Aug 5 2013

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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