Institutional entrepreneurship in the sponsorship of common technological standards: The case of Sun Microsystems and Java

Raghu Garud, Sanjay Jain, Arun Kumaraswamy

Research output: Contribution to journalArticle

626 Scopus citations

Abstract

The institutional entrepreneurship implicit in a firm's sponsorship of its technology as a common standard is beset by several challenges. These challenges arise from a standard's property to enable and constrain even as potential competitors agree to cooperate on its creation. Our exploration of Sun Microsystems's sponsorship of its Java technology suggests that standards in the making generate seeds of self-destruction. Our study also identifies the social and political skills that a sponsor deploys to address these challenges.

Original languageEnglish (US)
Pages (from-to)196-214
Number of pages19
JournalAcademy of Management Journal
Volume45
Issue number1
DOIs
StatePublished - Jan 1 2002

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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