TY - GEN
T1 - Integrating online and offline community through facebook
AU - Zhang, Shaoke
AU - Jiang, Hao
AU - Carroll, John
PY - 2011/12/15
Y1 - 2011/12/15
N2 - This paper presents an interview study of how social network communication media, Facebook specifically, can facilitate and influence proximal communities. We investigated scenarios in which users integrated their online interactions with offline activities. We found that Facebook heightened the visibility of social identities, but that these identities are multifaceted and dynamically modulated by context. We found that Facebook broadly facilitated offline activities from proposing and planning through to report and commenting. We found that people use Facebook features differentially as they maintain strong and weak ties. Finally we discussed how social identities, social engagements, and social ties are mutually reinforcing and cultivating with the affordances of Facebook.
AB - This paper presents an interview study of how social network communication media, Facebook specifically, can facilitate and influence proximal communities. We investigated scenarios in which users integrated their online interactions with offline activities. We found that Facebook heightened the visibility of social identities, but that these identities are multifaceted and dynamically modulated by context. We found that Facebook broadly facilitated offline activities from proposing and planning through to report and commenting. We found that people use Facebook features differentially as they maintain strong and weak ties. Finally we discussed how social identities, social engagements, and social ties are mutually reinforcing and cultivating with the affordances of Facebook.
UR - http://www.scopus.com/inward/record.url?scp=83255188823&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=83255188823&partnerID=8YFLogxK
U2 - 10.1109/CTS.2011.5928738
DO - 10.1109/CTS.2011.5928738
M3 - Conference contribution
AN - SCOPUS:83255188823
SN - 9781612846378
T3 - Proceedings of the 2011 International Conference on Collaboration Technologies and Systems, CTS 2011
SP - 569
EP - 578
BT - Proceedings of the 2011 International Conference on Collaboration Technologies and Systems, CTS 2011
T2 - 2011 12th International Conference on Collaboration Technologies and Systems, CTS 2011
Y2 - 23 May 2011 through 27 May 2011
ER -