Interaction effects of contextual cues on privacy concerns: The case of android applications

Jie Gu, Yunjie Xu, Heng Xu, Hong Ling

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

The prevalence of mobile applications poses a new challenge in privacy protection. To address privacy concerns, prior studies have identified the direct effects of contextual cues but few have revealed their interaction effects. In reality, contextual cues do not appear in isolation, existence of multiple contextual cues introduces an extra complexity in a user's privacy decision-making. This study aims to address the research question of how contextual cues interactively shape privacy concerns. This study focuses on the Android application downloading context. Three contextual cues (i.e., App popularity, permission sensitivity, permission explanation) are identified. Our experimental study postulates both the direct effect and interaction effects of contextual cues on privacy concerns. This study contributes to literature with a better understanding of the combinatory effects of multiple contextual cues.

Original languageEnglish (US)
Title of host publicationProceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
EditorsRalph H. Sprague, Tung X. Bui
PublisherIEEE Computer Society
Pages3498-3507
Number of pages10
ISBN (Electronic)9781479973675
DOIs
StatePublished - Mar 26 2015
Event48th Annual Hawaii International Conference on System Sciences, HICSS 2015 - Kauai, United States
Duration: Jan 5 2015Jan 8 2015

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2015-March
ISSN (Print)1530-1605

Other

Other48th Annual Hawaii International Conference on System Sciences, HICSS 2015
CountryUnited States
CityKauai
Period1/5/151/8/15

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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  • Cite this

    Gu, J., Xu, Y., Xu, H., & Ling, H. (2015). Interaction effects of contextual cues on privacy concerns: The case of android applications. In R. H. Sprague, & T. X. Bui (Eds.), Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015 (pp. 3498-3507). [7070236] (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2015-March). IEEE Computer Society. https://doi.org/10.1109/HICSS.2015.421