International Corporate Alliances: How Strategic are they?

A. Coskun Samli, Erdener Kaynak, Haroon Sharif

Research output: Chapter in Book/Report/Conference proceedingChapter


Most of the time international corporate alliances are referred to as strategic alliances. This paper attempts to distinguish convenience versus strategic alliances. It maintains that although all international corporate alliances provide learning, this learning does not necessarily always lead to strategic learning. This is the preliminary version of a forthcoming paper. It emphasizes the need for exploring strategic aspects of international corporate alliances.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages5
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


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