Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand

Erdener Kaynak, Ugur Yucelt, A. Tansu Barker

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.

Original languageEnglish (US)
Pages (from-to)53-63
Number of pages11
JournalJournal of Marketing Education
Volume12
Issue number3
DOIs
StatePublished - Dec 1990

All Science Journal Classification (ASJC) codes

  • Education
  • Marketing

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