Internationally Oriented Marketing Curriculum Development

A Comparative Study of Canada, the U.S.A., and New Zealand

Erdener Kaynak, Ugur Yucelt, A. Tansu Barker

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.

Original languageEnglish (US)
Pages (from-to)53-63
Number of pages11
JournalJournal of Marketing Education
Volume12
Issue number3
DOIs
StatePublished - Jan 1 1990

Fingerprint

business school
curriculum development
New Zealand
marketing
Canada
business education
school program
expertise
student
curriculum
market
Marketing
Curriculum development
Business schools
Comparative study
Business education
Expertise
Business students
International marketing
Global market

All Science Journal Classification (ASJC) codes

  • Education
  • Marketing

Cite this

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Internationally Oriented Marketing Curriculum Development : A Comparative Study of Canada, the U.S.A., and New Zealand. / Kaynak, Erdener; Yucelt, Ugur; Barker, A. Tansu.

In: Journal of Marketing Education, Vol. 12, No. 3, 01.01.1990, p. 53-63.

Research output: Contribution to journalArticle

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