Interpreting outcomes: Using focus groups in evaluation research

Sylvia J. Ansay, Daniel F. Perkins, Colonel John Nelson

Research output: Contribution to journalArticle

22 Citations (Scopus)

Abstract

Although focus groups continue to gain popularity in marketing and social science research, their use in program evaluation has been limited. Here we demonstrate how focus groups can benefit evaluators, program staff, policy makers and administrators by providing an in-depth understanding of program effectiveness from the perspective of participants as stakeholders in program outcomes. Using data from the Youth Action Program, a prevention program funded by the United States Air Force for military dependent adolescents at risk, our methodology included a narrative approach to data analysis, combining theme analysis with a systematic interpretive approach centering on how group members experienced the program within the contexts of their daily lives. We show that the parents benefited from the program beyond youth outcomes, and this was useful information for program improvement and expansion.

Original languageEnglish (US)
Pages (from-to)310-316
Number of pages7
JournalFamily Relations
Volume53
Issue number3
DOIs
StatePublished - Apr 1 2004

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evaluation research
Focus Groups
Program Evaluation
Administrative Personnel
Group
Social Sciences
Marketing
Parents
Air
youth program
Research
air force
group membership
popularity
parents
data analysis
marketing
social science
stakeholder
Military

All Science Journal Classification (ASJC) codes

  • Education
  • Developmental and Educational Psychology
  • Social Sciences (miscellaneous)

Cite this

Ansay, Sylvia J. ; Perkins, Daniel F. ; Nelson, Colonel John. / Interpreting outcomes : Using focus groups in evaluation research. In: Family Relations. 2004 ; Vol. 53, No. 3. pp. 310-316.
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Interpreting outcomes : Using focus groups in evaluation research. / Ansay, Sylvia J.; Perkins, Daniel F.; Nelson, Colonel John.

In: Family Relations, Vol. 53, No. 3, 01.04.2004, p. 310-316.

Research output: Contribution to journalArticle

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