Introduction

Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
PublisherTaylor and Francis
Pages1-4
Number of pages4
ISBN (Print)9780203863565
DOIs
Publication statusPublished - Jan 1 2011

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Cite this

Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (2011). Introduction. In The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 1-4). Taylor and Francis. https://doi.org/10.4324/9780203863565