Introduction

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

Advertising and promotional culture are in the throes of rapid transformation and rethinking, both within the advertising, marketing and media industries, and in the minds of the scholars who describe, analyze, and critique these cultural forms. It seems that, everywhere we look, boundaries and categories that once seemed fixed and knowable are blurring and destabilizing. Practitioners and scholars are rethinking the boundaries between media content and promotion, promotion and advertising, advertiser and audience, community and target market. Advertisers have always sought to insinuate themselves into daily life, but transformations in media technologies, government regulations, economic incentives, and cultural values are opening up new frontiers. Branding and commoditization seem to penetrate our personal lives more than ever, as represented by discourses of personal branding and the exploding market in personal data generated by our online activities.

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Advertising and Promotional Culture
PublisherTaylor and Francis
Pages1-8
Number of pages8
ISBN (Electronic)9781135095574
ISBN (Print)9780415888011
DOIs
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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