Introduction to special issue on behavioral pricing

Haipeng Allan Chen, David Hardesty, Akshay Rao, Lisa E. Bolton

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
JournalJournal of the Association for Consumer Research
DOIs
StateAccepted/In press - 2020

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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