Introduction to special issue on behavioral pricing

Hai Peng Chen, David Hardesty, Akshay Rao, Lisa E. Bolton

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)4-9
Number of pages6
JournalJournal of the Association for Consumer Research
Volume6
Issue number1
DOIs
StatePublished - Jan 2021

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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