Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity

Fan Yang, Fuyuan Shen

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users’ cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users’ cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites.

Original languageEnglish (US)
Pages (from-to)211-230
Number of pages20
JournalJournal of Broadcasting and Electronic Media
Volume63
Issue number2
DOIs
StatePublished - Apr 3 2019

All Science Journal Classification (ASJC) codes

  • Communication

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