IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience

Ki Joon Kim, Eunil Park, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.

Original languageEnglish (US)
Title of host publicationHuman Centric Technology and Service in Smart Space, HumanCom 2012
Pages77-84
Number of pages8
DOIs
StatePublished - Dec 13 2012
Event2012 International Conference on Human-Centric Computing, HumanCom 2012 - Gwangju, Korea, Republic of
Duration: Sep 6 2012Sep 8 2012

Publication series

NameLecture Notes in Electrical Engineering
Volume182 LNEE
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Other

Other2012 International Conference on Human-Centric Computing, HumanCom 2012
CountryKorea, Republic of
CityGwangju
Period9/6/129/8/12

All Science Journal Classification (ASJC) codes

  • Industrial and Manufacturing Engineering

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    Kim, K. J., Park, E., & Sundar, S. S. (2012). IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience. In Human Centric Technology and Service in Smart Space, HumanCom 2012 (pp. 77-84). (Lecture Notes in Electrical Engineering; Vol. 182 LNEE). https://doi.org/10.1007/978-94-007-5086-9_11