TY - GEN
T1 - IPS vs. AMOLED
T2 - 2012 International Conference on Human-Centric Computing, HumanCom 2012
AU - Kim, Ki Joon
AU - Park, Eunil
AU - Sundar, S. Shyam
PY - 2012/12/13
Y1 - 2012/12/13
N2 - The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.
AB - The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84870737334&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870737334&partnerID=8YFLogxK
U2 - 10.1007/978-94-007-5086-9_11
DO - 10.1007/978-94-007-5086-9_11
M3 - Conference contribution
AN - SCOPUS:84870737334
SN - 9789400750852
T3 - Lecture Notes in Electrical Engineering
SP - 77
EP - 84
BT - Human Centric Technology and Service in Smart Space, HumanCom 2012
Y2 - 6 September 2012 through 8 September 2012
ER -