IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience

Ki Joon Kim; Eunil Park; S. Shyam Sundar

doi:10.1007/978-94-007-5086-9_11

IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience

Ki Joon Kim, Eunil Park, S. Shyam Sundar

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

7 Scopus citations

Abstract

The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.

Original language	English (US)
Title of host publication	Human Centric Technology and Service in Smart Space, HumanCom 2012
Pages	77-84
Number of pages	8
DOIs	https://doi.org/10.1007/978-94-007-5086-9_11
State	Published - Dec 13 2012
Event	2012 International Conference on Human-Centric Computing, HumanCom 2012 - Gwangju, Korea, Republic of Duration: Sep 6 2012 → Sep 8 2012

Publication series

Name	Lecture Notes in Electrical Engineering
Volume	182 LNEE
ISSN (Print)	1876-1100
ISSN (Electronic)	1876-1119

Other

Other	2012 International Conference on Human-Centric Computing, HumanCom 2012
Country	Korea, Republic of
City	Gwangju
Period	9/6/12 → 9/8/12

All Science Journal Classification (ASJC) codes

Industrial and Manufacturing Engineering

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10.1007/978-94-007-5086-9_11

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title = "IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience",

abstract = "The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.",

author = "Kim, {Ki Joon} and Eunil Park and Sundar, {S. Shyam}",

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Kim, KJ, Park, E & Sundar, SS 2012, IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience. in Human Centric Technology and Service in Smart Space, HumanCom 2012. Lecture Notes in Electrical Engineering, vol. 182 LNEE, pp. 77-84, 2012 International Conference on Human-Centric Computing, HumanCom 2012, Gwangju, Korea, Republic of, 9/6/12. https://doi.org/10.1007/978-94-007-5086-9_11

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AB - The present study conducted a 2x2 between-subjects experiment and examined whether users' viewing and reading experience are affected by the type of display panels (i.e., IPS, AMOLED) that they are exposed to when watching videos and reading text. Despite panel manufacturers' claims, results from the experiment revealed that users' oculomotor comfort, enjoyment, perceived display quality, viewing satisfaction, presence, text readability, reading comprehension, and reading satisfaction were not affected by the panel difference. Regardless of the panel type, video watching elicited greater oculomotor comfort, enjoyment, and purchase intention. Implications and directions for future research are discussed.

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IPS vs. AMOLED: Effects of panel type on smartphone users' viewing and reading experience

Abstract

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