TY - GEN
T1 - "Is more better?"
T2 - 2018 CHI Conference on Human Factors in Computing Systems, CHI 2018
AU - Salminen, Joni
AU - An, Jisun
AU - Nielsen, Lene
AU - Kwak, Haewoon
AU - Jung, Soon Gyo
AU - Jansen, Bernard James
PY - 2018/4/20
Y1 - 2018/4/20
N2 - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
AB - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
UR - http://www.scopus.com/inward/record.url?scp=85046943377&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85046943377&partnerID=8YFLogxK
U2 - 10.1145/3173574.3173891
DO - 10.1145/3173574.3173891
M3 - Conference contribution
AN - SCOPUS:85046943377
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
Y2 - 21 April 2018 through 26 April 2018
ER -