Abstract
In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
| Original language | English (US) |
|---|---|
| Title of host publication | CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems |
| Subtitle of host publication | Engage with CHI |
| Publisher | Association for Computing Machinery |
| Volume | 2018-April |
| ISBN (Electronic) | 9781450356206, 9781450356213 |
| DOIs | |
| State | Published - Apr 20 2018 |
| Event | 2018 CHI Conference on Human Factors in Computing Systems, CHI 2018 - Montreal, Canada Duration: Apr 21 2018 → Apr 26 2018 |
Other
| Other | 2018 CHI Conference on Human Factors in Computing Systems, CHI 2018 |
|---|---|
| Country | Canada |
| City | Montreal |
| Period | 4/21/18 → 4/26/18 |
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All Science Journal Classification (ASJC) codes
- Human-Computer Interaction
- Computer Graphics and Computer-Aided Design
- Software
Cite this
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"Is more better?" : Impact of multiple photos on perception of persona profiles. / Salminen, Joni; An, Jisun; Nielsen, Lene; Kwak, Haewoon; Jung, Soon Gyo; Jansen, Bernard James.
CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems: Engage with CHI. Vol. 2018-April Association for Computing Machinery, 2018.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - "Is more better?"
T2 - Impact of multiple photos on perception of persona profiles
AU - Salminen, Joni
AU - An, Jisun
AU - Nielsen, Lene
AU - Kwak, Haewoon
AU - Jung, Soon Gyo
AU - Jansen, Bernard James
PY - 2018/4/20
Y1 - 2018/4/20
N2 - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
AB - In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.
UR - http://www.scopus.com/inward/record.url?scp=85046943377&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85046943377&partnerID=8YFLogxK
U2 - 10.1145/3173574.3173891
DO - 10.1145/3173574.3173891
M3 - Conference contribution
VL - 2018-April
BT - CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
ER -