Is web 2.0 culture-free or culture-bound? Differences between American and Korean blogs

Haiyan Jia, S. Shyam Sundar, Ji Young Lee, Seoyeon Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

On social media, are Westerners more likely to use the first-person pronoun "I" and Easterners more likely to use the collective "we"? Do users from high-context cultures use more visual expression than their counterparts in low-context cultures? These kinds of questions suggest that Web 2.0 might be culture-bound, thereby explaining the popularity of local and regional equivalents of Facebook and Twitter in Eastern countries. This paper proposes operationalizations and measurements of cultural characteristics unique to Web 2.0, which were tested through a content analysis study comparing technical and social aspects of a U.S. blogging site and a Korean counterpart. Findings reveal that, while U.S. users show greater individualism as predicted, Korean users show compensatory effects, with evidence supporting cultural-difference theories as well as the emerging phenomenon of cultural homogeneity. Theoretical and practical implications are drawn for understanding cultural diversity and the role of technological affordances in mirroring as well as shaping culturally governed communication patterns.

Original languageEnglish (US)
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
PublisherIEEE Computer Society
Pages1735-1744
Number of pages10
ISBN (Print)9781479925049
DOIs
StatePublished - Jan 1 2014
Event47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States
Duration: Jan 6 2014Jan 9 2014

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Other

Other47th Hawaii International Conference on System Sciences, HICSS 2014
CountryUnited States
CityWaikoloa, HI
Period1/6/141/9/14

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Fingerprint Dive into the research topics of 'Is web 2.0 culture-free or culture-bound? Differences between American and Korean blogs'. Together they form a unique fingerprint.

  • Cite this

    Jia, H., Sundar, S. S., Lee, J. Y., & Lee, S. (2014). Is web 2.0 culture-free or culture-bound? Differences between American and Korean blogs. In Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014 (pp. 1735-1744). [6758818] (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE Computer Society. https://doi.org/10.1109/HICSS.2014.221