It's off to work you go! A critical discourse analysis of media coverage of the anti-privatisation strike in South Africa in october 2002

Nixon Kariithi, Peter Jones Kareithi

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

This paper critically examines the role of mass media in propagating, interpreting and legitimating the neoliberal economic policies of post-apartheid South Africa. It employs Stuart Hall's concepts of signification and ideological theory of the media as a framework for understanding how the South African print media construct and reconstruct economic policy debates. Using Norman Fairclough's critical discourse analysis, the paper examines how the media coverage of the 2002 Cosatu national strike against privatisation legitimated three tenets of neoliberalism—globalisation, efficiency and flexibility—while delegitimating organised labour's socialist ideology. In doing so, the mass media rendered as common sense and natural the logic of the contemporary neoliberal global economy.

Original languageEnglish (US)
Pages (from-to)465-480
Number of pages16
JournalJournalism Studies
Volume8
Issue number3
DOIs
StatePublished - Jan 1 2007

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Privatization
strike
mass media
discourse analysis
Economic Policy
privatization
coverage
Economics
print media
apartheid
ideology
Personnel
labor
efficiency
economy

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

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