Key issue operatives in an issue-driven network: Public relations as a “pocket of strength” in campus sexual assault awareness and prevention

Stephanie Madden, Matthew J. Haught, Adelyn James

Research output: Contribution to journalArticlepeer-review

Abstract

Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university's sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.

Original languageEnglish (US)
Article number102114
JournalPublic Relations Review
Volume47
Issue number5
DOIs
StatePublished - Dec 2021

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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