KEY TO STRATEGIC PLANNING: INTEGRATING ANALYSIS AND INTUITION.

Michael Aaron McGinnis

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

This article examines six key issues that are instrumental in helping managers integrate analysis and intuition when deciding on a company's strategic direction. The author further explains how these issues, when put in the proper perspective, will help a manager impose structure on a chaotic environment and create opportunities that will ultimately lead to an organization selecting an appropriate strategy. He discusses the implications of these six issues for strategic planners, managers, and business educators. The six issues that affect the ability of a firm to understand its environment and thus create strategic opportunities are: Intelligence, Organizational Balance, Analysis, Innovation, Proactivity, and Risk Taking.

Original languageEnglish (US)
Pages (from-to)45-52
Number of pages8
JournalSloan Management Review
Volume26
Issue number1
StatePublished - Sep 1984

Fingerprint

Intuition
Strategic planning
strategic planning
intuition
Managers
manager
Aptitude
Risk-Taking
Intelligence
intelligence
Industry
Innovation
educator
innovation
firm
organization
ability
Strategic Planning
Direction compound

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Psychology(all)

Cite this

McGinnis, Michael Aaron. / KEY TO STRATEGIC PLANNING : INTEGRATING ANALYSIS AND INTUITION. In: Sloan Management Review. 1984 ; Vol. 26, No. 1. pp. 45-52.
@article{91c266bb6ca544f9a11a88414e97f759,
title = "KEY TO STRATEGIC PLANNING: INTEGRATING ANALYSIS AND INTUITION.",
abstract = "This article examines six key issues that are instrumental in helping managers integrate analysis and intuition when deciding on a company's strategic direction. The author further explains how these issues, when put in the proper perspective, will help a manager impose structure on a chaotic environment and create opportunities that will ultimately lead to an organization selecting an appropriate strategy. He discusses the implications of these six issues for strategic planners, managers, and business educators. The six issues that affect the ability of a firm to understand its environment and thus create strategic opportunities are: Intelligence, Organizational Balance, Analysis, Innovation, Proactivity, and Risk Taking.",
author = "McGinnis, {Michael Aaron}",
year = "1984",
month = "9",
language = "English (US)",
volume = "26",
pages = "45--52",
journal = "MIT Sloan Management Review",
issn = "1532-9194",
publisher = "Massachusetts Institute of Technology",
number = "1",

}

KEY TO STRATEGIC PLANNING : INTEGRATING ANALYSIS AND INTUITION. / McGinnis, Michael Aaron.

In: Sloan Management Review, Vol. 26, No. 1, 09.1984, p. 45-52.

Research output: Contribution to journalArticle

TY - JOUR

T1 - KEY TO STRATEGIC PLANNING

T2 - INTEGRATING ANALYSIS AND INTUITION.

AU - McGinnis, Michael Aaron

PY - 1984/9

Y1 - 1984/9

N2 - This article examines six key issues that are instrumental in helping managers integrate analysis and intuition when deciding on a company's strategic direction. The author further explains how these issues, when put in the proper perspective, will help a manager impose structure on a chaotic environment and create opportunities that will ultimately lead to an organization selecting an appropriate strategy. He discusses the implications of these six issues for strategic planners, managers, and business educators. The six issues that affect the ability of a firm to understand its environment and thus create strategic opportunities are: Intelligence, Organizational Balance, Analysis, Innovation, Proactivity, and Risk Taking.

AB - This article examines six key issues that are instrumental in helping managers integrate analysis and intuition when deciding on a company's strategic direction. The author further explains how these issues, when put in the proper perspective, will help a manager impose structure on a chaotic environment and create opportunities that will ultimately lead to an organization selecting an appropriate strategy. He discusses the implications of these six issues for strategic planners, managers, and business educators. The six issues that affect the ability of a firm to understand its environment and thus create strategic opportunities are: Intelligence, Organizational Balance, Analysis, Innovation, Proactivity, and Risk Taking.

UR - http://www.scopus.com/inward/record.url?scp=0021491075&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0021491075&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0021491075

VL - 26

SP - 45

EP - 52

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

SN - 1532-9194

IS - 1

ER -