Laughing and Crying: Mixed Emotions, Compassion, and the Effectiveness of a YouTube PSA About Skin Cancer

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

Emotionally evocative public service announcements are one way that public health advocates hope to persuade people to take action against skin cancer, the most common type of cancer in the United States. This article describes an experiment (N = 193) to test the ways mixed emotional appeals influence communication and health outcomes. The data indicate that mixed emotional appeals foster feelings of compassion, which in turn motivate individual and social behaviors. The findings also provide insight into how audience reactions of fear impact postmessage behaviors. Implications for future research and health message design are discussed.

Original languageEnglish (US)
Pages (from-to)820-829
Number of pages10
JournalHealth Communication
Volume30
Issue number8
DOIs
StatePublished - Jan 1 2015

Fingerprint

Hope
Health Communication
Crying
Social Behavior
Skin Neoplasms
Fear
appeal
Skin
Emotions
cancer
emotion
Public Health
Health
Public health
social behavior
health
public service
Neoplasms
public health
anxiety

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication

Cite this

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