Letters as indicators of community values: Two case studies of alternative magazines

Bill Reader, Kevin Michael Moist

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

This study examines how letters to the editor in alternative magazines can serve both as indicia of virtual community (a collective phenomenon) and as artifacts of how community members interact with those communities (an individual-level phenomenon). Analysis of letters published in two very different alternative magazines demonstrates the role of letters to the editor in articulating and crafting collective values as well as serving as textual avatars and a means of leadership for community members.

Original languageEnglish (US)
Pages (from-to)823-840
Number of pages18
JournalJournalism and Mass Communication Quarterly
Volume85
Issue number4
DOIs
StatePublished - Jan 1 2008

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magazine
letters to the editor
community
Values
virtual community
artifact
leadership

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

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Letters as indicators of community values : Two case studies of alternative magazines. / Reader, Bill; Moist, Kevin Michael.

In: Journalism and Mass Communication Quarterly, Vol. 85, No. 4, 01.01.2008, p. 823-840.

Research output: Contribution to journalArticle

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