Links in the buying chain

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)44-47
Number of pages4
JournalMarketing Management
Volume13
Issue number6
StatePublished - Nov 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / Links in the buying chain. In: Marketing Management. 2004 ; Vol. 13, No. 6. pp. 44-47.
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title = "Links in the buying chain",
author = "Oliva, {Ralph Angelo}",
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month = "11",
language = "English (US)",
volume = "13",
pages = "44--47",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "6",

}

Oliva, RA 2004, 'Links in the buying chain', Marketing Management, vol. 13, no. 6, pp. 44-47.

Links in the buying chain. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 13, No. 6, 11.2004, p. 44-47.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Links in the buying chain

AU - Oliva, Ralph Angelo

PY - 2004/11

Y1 - 2004/11

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UR - http://www.scopus.com/inward/citedby.url?scp=10844249256&partnerID=8YFLogxK

M3 - Review article

VL - 13

SP - 44

EP - 47

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 6

ER -