Locally Sourced Restaurant

Consumers Willingness to Pay

Yeon Ho Shin, Jinyoung Im, Seung Eun Jung, Kimberly Severt

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This study tested (1) the theory of planned behavior to identify factors influencing customers’ willingness to pay more when visiting a locally sourced restaurant, and (2) assesses the effect of health consciousness and community attachment on willingness to pay more through attitude, subjective norms, and perceived behavioral control in visiting a locally sourced restaurant. A total of 423 responses were analyzed using a two-step approach of structural equation modeling. The findings indicated that health consciousness and community attachment positively influences attitude, subjective norm, and perceived behavioral control in visiting a locally sourced restaurant, which ultimately influence willingness to pay more.

Original languageEnglish (US)
Pages (from-to)68-82
Number of pages15
JournalJournal of Foodservice Business Research
Volume21
Issue number1
DOIs
StatePublished - Jan 2 2018

Fingerprint

Restaurants
willingness to pay
restaurants
consciousness
Consciousness
Health

All Science Journal Classification (ASJC) codes

  • Food Science

Cite this

Shin, Yeon Ho ; Im, Jinyoung ; Jung, Seung Eun ; Severt, Kimberly. / Locally Sourced Restaurant : Consumers Willingness to Pay. In: Journal of Foodservice Business Research. 2018 ; Vol. 21, No. 1. pp. 68-82.
@article{25712cf3114b4508a85d0f0f69809d30,
title = "Locally Sourced Restaurant: Consumers Willingness to Pay",
abstract = "This study tested (1) the theory of planned behavior to identify factors influencing customers’ willingness to pay more when visiting a locally sourced restaurant, and (2) assesses the effect of health consciousness and community attachment on willingness to pay more through attitude, subjective norms, and perceived behavioral control in visiting a locally sourced restaurant. A total of 423 responses were analyzed using a two-step approach of structural equation modeling. The findings indicated that health consciousness and community attachment positively influences attitude, subjective norm, and perceived behavioral control in visiting a locally sourced restaurant, which ultimately influence willingness to pay more.",
author = "Shin, {Yeon Ho} and Jinyoung Im and Jung, {Seung Eun} and Kimberly Severt",
year = "2018",
month = "1",
day = "2",
doi = "10.1080/15378020.2016.1276319",
language = "English (US)",
volume = "21",
pages = "68--82",
journal = "Journal of Foodservice Business Research",
issn = "1537-8020",
publisher = "Taylor and Francis Ltd.",
number = "1",

}

Locally Sourced Restaurant : Consumers Willingness to Pay. / Shin, Yeon Ho; Im, Jinyoung; Jung, Seung Eun; Severt, Kimberly.

In: Journal of Foodservice Business Research, Vol. 21, No. 1, 02.01.2018, p. 68-82.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Locally Sourced Restaurant

T2 - Consumers Willingness to Pay

AU - Shin, Yeon Ho

AU - Im, Jinyoung

AU - Jung, Seung Eun

AU - Severt, Kimberly

PY - 2018/1/2

Y1 - 2018/1/2

N2 - This study tested (1) the theory of planned behavior to identify factors influencing customers’ willingness to pay more when visiting a locally sourced restaurant, and (2) assesses the effect of health consciousness and community attachment on willingness to pay more through attitude, subjective norms, and perceived behavioral control in visiting a locally sourced restaurant. A total of 423 responses were analyzed using a two-step approach of structural equation modeling. The findings indicated that health consciousness and community attachment positively influences attitude, subjective norm, and perceived behavioral control in visiting a locally sourced restaurant, which ultimately influence willingness to pay more.

AB - This study tested (1) the theory of planned behavior to identify factors influencing customers’ willingness to pay more when visiting a locally sourced restaurant, and (2) assesses the effect of health consciousness and community attachment on willingness to pay more through attitude, subjective norms, and perceived behavioral control in visiting a locally sourced restaurant. A total of 423 responses were analyzed using a two-step approach of structural equation modeling. The findings indicated that health consciousness and community attachment positively influences attitude, subjective norm, and perceived behavioral control in visiting a locally sourced restaurant, which ultimately influence willingness to pay more.

UR - http://www.scopus.com/inward/record.url?scp=85009772294&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85009772294&partnerID=8YFLogxK

U2 - 10.1080/15378020.2016.1276319

DO - 10.1080/15378020.2016.1276319

M3 - Article

VL - 21

SP - 68

EP - 82

JO - Journal of Foodservice Business Research

JF - Journal of Foodservice Business Research

SN - 1537-8020

IS - 1

ER -