Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience

Amit Sharma, Joonho Moon, Lisa Bailey-Davis

Research output: Contribution to journalArticle

Abstract

Loss aversion has been extensively studied in economics, but there is less discussion of it in the context of time. Results from a field experiment conducted in a U.S. public school lunch cafeteria suggest that students could be loss averse to time and that interventions, such as a pre-plated service lane could increase the speed of service and guide students to make better food choices. Faster, pre-plated service lanes may leverage loss aversion bias, be beneficial for larger schools, reduce wait time for students, and thereby increase their satisfaction with the service process.

Original languageEnglish (US)
Pages (from-to)456-472
Number of pages17
JournalEcology of Food and Nutrition
Volume57
Issue number6
DOIs
StatePublished - Nov 2 2018

Fingerprint

school lunch
Lunch
meals (menu)
Meals
students
Students
student
public schools
food choices
Economics
Food
economics
food
loss
services
school

All Science Journal Classification (ASJC) codes

  • Medicine (miscellaneous)
  • Food Science
  • Ecology

Cite this

@article{5cc815b74b4a4c69a83ff3c800550311,
title = "Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience",
abstract = "Loss aversion has been extensively studied in economics, but there is less discussion of it in the context of time. Results from a field experiment conducted in a U.S. public school lunch cafeteria suggest that students could be loss averse to time and that interventions, such as a pre-plated service lane could increase the speed of service and guide students to make better food choices. Faster, pre-plated service lanes may leverage loss aversion bias, be beneficial for larger schools, reduce wait time for students, and thereby increase their satisfaction with the service process.",
author = "Amit Sharma and Joonho Moon and Lisa Bailey-Davis",
year = "2018",
month = "11",
day = "2",
doi = "10.1080/03670244.2018.1544562",
language = "English (US)",
volume = "57",
pages = "456--472",
journal = "Ecology of Food and Nutrition",
issn = "0367-0244",
publisher = "Taylor and Francis Ltd.",
number = "6",

}

Loss Aversion of Time : Serving School Lunches Faster without Impacting Meal Experience. / Sharma, Amit; Moon, Joonho; Bailey-Davis, Lisa.

In: Ecology of Food and Nutrition, Vol. 57, No. 6, 02.11.2018, p. 456-472.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Loss Aversion of Time

T2 - Serving School Lunches Faster without Impacting Meal Experience

AU - Sharma, Amit

AU - Moon, Joonho

AU - Bailey-Davis, Lisa

PY - 2018/11/2

Y1 - 2018/11/2

N2 - Loss aversion has been extensively studied in economics, but there is less discussion of it in the context of time. Results from a field experiment conducted in a U.S. public school lunch cafeteria suggest that students could be loss averse to time and that interventions, such as a pre-plated service lane could increase the speed of service and guide students to make better food choices. Faster, pre-plated service lanes may leverage loss aversion bias, be beneficial for larger schools, reduce wait time for students, and thereby increase their satisfaction with the service process.

AB - Loss aversion has been extensively studied in economics, but there is less discussion of it in the context of time. Results from a field experiment conducted in a U.S. public school lunch cafeteria suggest that students could be loss averse to time and that interventions, such as a pre-plated service lane could increase the speed of service and guide students to make better food choices. Faster, pre-plated service lanes may leverage loss aversion bias, be beneficial for larger schools, reduce wait time for students, and thereby increase their satisfaction with the service process.

UR - http://www.scopus.com/inward/record.url?scp=85057122817&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85057122817&partnerID=8YFLogxK

U2 - 10.1080/03670244.2018.1544562

DO - 10.1080/03670244.2018.1544562

M3 - Article

C2 - 30421976

AN - SCOPUS:85057122817

VL - 57

SP - 456

EP - 472

JO - Ecology of Food and Nutrition

JF - Ecology of Food and Nutrition

SN - 0367-0244

IS - 6

ER -