Macro-level perspective of consumer ethnocentrism: A panel data study in Turkey

Murat Hakan Altintas, Talha Harcar, Ismail Dulgeroglu, Selim Tuzunturk

Research output: Contribution to journalReview article

Abstract

This article analyses the relationship between the main antecedents of and imports/GNP ratio as a subtle reflector of macro-level consumer ethnocentrism (CE). We constructed a model that reflects the macro level ethnocentrism in a domestic country. This ratio expresses the economy openness of a domestic country. To this end, an original panel of EU15 countries' brand applications, tourists, direct investment on Turkey and technological gap between these countries and Turkey, competitiveness and media news about these countries has been constructed over the period 1998-2004. In order to examine this relationship, several econometric models for panel data are estimated. Pooled regression was chosen as the most appropriate model across the others. The main findings of the article, all antecedents have positive effects on imports/GNP ratio and all the parameters are found statistically significant. Panel data analysis suggests that registered brand name applications of EU15 countries on Turkey have a biggest effect and latter effect is media effect. This research shows, with its limitations, that granted brand names and media (newspaper) are important antecedents for macro level or economic-based CE.

Original languageEnglish (US)
Pages (from-to)402-421
Number of pages20
JournalWorld Review of Entrepreneurship, Management and Sustainable Development
Volume7
Issue number4
DOIs
StatePublished - Oct 1 2011

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Macros
Economics
Panel data
Consumer ethnocentrism
Turkey
Brand names
Gross national product
Import
Openness
Ethnocentrism
Panel data analysis
Econometric models
Direct investment
Media effects
News media
Tourists
Technological gap
Competitiveness

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Renewable Energy, Sustainability and the Environment
  • Economics and Econometrics

Cite this

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Macro-level perspective of consumer ethnocentrism : A panel data study in Turkey. / Altintas, Murat Hakan; Harcar, Talha; Dulgeroglu, Ismail; Tuzunturk, Selim.

In: World Review of Entrepreneurship, Management and Sustainable Development, Vol. 7, No. 4, 01.10.2011, p. 402-421.

Research output: Contribution to journalReview article

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