Mad cow coverage more positive in midwest papers

Michel M. Haigh, Michael Bruce, Elizabeth Craig

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

A content analysis comparing coverage of the first U.S. mad cow outbreak found that Midwest papers used more episodic frames and were more positive in tone than were coastal papers, which used more human health frames and were more negative overall.

Original languageEnglish (US)
Pages (from-to)50-62
Number of pages13
JournalNewspaper Research Journal
Volume29
Issue number1
DOIs
StatePublished - Jan 1 2008

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content analysis
coverage
Health
health

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

Haigh, Michel M. ; Bruce, Michael ; Craig, Elizabeth. / Mad cow coverage more positive in midwest papers. In: Newspaper Research Journal. 2008 ; Vol. 29, No. 1. pp. 50-62.
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Mad cow coverage more positive in midwest papers. / Haigh, Michel M.; Bruce, Michael; Craig, Elizabeth.

In: Newspaper Research Journal, Vol. 29, No. 1, 01.01.2008, p. 50-62.

Research output: Contribution to journalArticle

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