Management of perceived risk in the context of destination choice

Lisa Slevitch, Amit Sharma

Research output: Contribution to journalArticle

21 Scopus citations

Abstract

The primary objective of this study was to examine how perceived risk could be managed in the destination choice context. Relationships among risk perceptions, uncertainty (information quality), and price premium were explored by using ordinal logistic regression. Eight types of perceived risk were investigated: health/life risk, financial risk, personal satisfaction risk, social risk, time risk, technical risk, political risk, and terrorism risk. Findings showed that perceived risks were decreased by information quality but various patterns were identified for different types of perceived risk. Results additionally suggested that travelers were willing to pay extra for products and services if more safety and security are provided. Managerial implications for how the findings can be incorporated into risk management strategies are also presented in this paper.

Original languageEnglish (US)
Pages (from-to)85-103
Number of pages19
JournalInternational Journal of Hospitality and Tourism Administration
Volume9
Issue number1
DOIs
Publication statusPublished - Apr 21 2008

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

Cite this