TY - JOUR
T1 - Managing Industry Reputation
T2 - The Dynamic Tension Between Collective And Competitive Reputation Management Strategies
AU - Winn, Monika I.
AU - MacDonald, Patricia
AU - Zietsma, Charlene
PY - 2008/3/1
Y1 - 2008/3/1
N2 - To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.
AB - To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.
UR - http://www.scopus.com/inward/record.url?scp=67650851223&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=67650851223&partnerID=8YFLogxK
U2 - 10.1057/crr.2008.4
DO - 10.1057/crr.2008.4
M3 - Article
AN - SCOPUS:67650851223
VL - 11
SP - 35
EP - 55
JO - Corporate Reputation Review
JF - Corporate Reputation Review
SN - 1363-3589
IS - 1
ER -