Managing Industry Reputation: The Dynamic Tension Between Collective And Competitive Reputation Management Strategies

Monika I. Winn, Patricia MacDonald, Charlene Zietsma

Research output: Contribution to journalArticle

52 Scopus citations


To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.

Original languageEnglish (US)
Pages (from-to)35-55
Number of pages21
JournalCorporate Reputation Review
Issue number1
Publication statusPublished - Mar 1 2008


All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

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