Managing product returns within the customer value framework

Alec Minnema, Tammo H.A. Bijmolt, John Andrew Petersen, Jeffrey D. Shulman

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Scopus citations
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Pages95-118
Number of pages24
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
DOIs
StatePublished - Aug 29 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing product returns within the customer value framework. In Customer Engagement Marketing (pp. 95-118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5