Managing product returns within the customer value framework

Alec Minnema, Tammo H.A. Bijmolt, John Andrew Petersen, Jeffrey D. Shulman

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Pages95-118
Number of pages24
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
DOIs
StatePublished - Aug 29 2017

Fingerprint

Product returns
Customer value

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing product returns within the customer value framework. In Customer Engagement Marketing (pp. 95-118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5
Minnema, Alec ; Bijmolt, Tammo H.A. ; Petersen, John Andrew ; Shulman, Jeffrey D. / Managing product returns within the customer value framework. Customer Engagement Marketing. Springer International Publishing, 2017. pp. 95-118
@inbook{08cd420834ff44559ac66d0769f9b01b,
title = "Managing product returns within the customer value framework",
author = "Alec Minnema and Bijmolt, {Tammo H.A.} and Petersen, {John Andrew} and Shulman, {Jeffrey D.}",
year = "2017",
month = "8",
day = "29",
doi = "10.1007/978-3-319-61985-9_5",
language = "English (US)",
isbn = "9783319619842",
pages = "95--118",
booktitle = "Customer Engagement Marketing",
publisher = "Springer International Publishing",

}

Minnema, A, Bijmolt, THA, Petersen, JA & Shulman, JD 2017, Managing product returns within the customer value framework. in Customer Engagement Marketing. Springer International Publishing, pp. 95-118. https://doi.org/10.1007/978-3-319-61985-9_5

Managing product returns within the customer value framework. / Minnema, Alec; Bijmolt, Tammo H.A.; Petersen, John Andrew; Shulman, Jeffrey D.

Customer Engagement Marketing. Springer International Publishing, 2017. p. 95-118.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Managing product returns within the customer value framework

AU - Minnema, Alec

AU - Bijmolt, Tammo H.A.

AU - Petersen, John Andrew

AU - Shulman, Jeffrey D.

PY - 2017/8/29

Y1 - 2017/8/29

UR - http://www.scopus.com/inward/record.url?scp=85035328228&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85035328228&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-61985-9_5

DO - 10.1007/978-3-319-61985-9_5

M3 - Chapter

AN - SCOPUS:85035328228

SN - 9783319619842

SP - 95

EP - 118

BT - Customer Engagement Marketing

PB - Springer International Publishing

ER -

Minnema A, Bijmolt THA, Petersen JA, Shulman JD. Managing product returns within the customer value framework. In Customer Engagement Marketing. Springer International Publishing. 2017. p. 95-118 https://doi.org/10.1007/978-3-319-61985-9_5