Marketing engineering: Models that connect with practice

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations
Original languageEnglish (US)
Title of host publicationInternational Series in Operations Research and Management Science
PublisherSpringer New York LLC
Pages527-559
Number of pages33
DOIs
StatePublished - Jan 1 2008

Publication series

NameInternational Series in Operations Research and Management Science
Volume121
ISSN (Print)0884-8289

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Science Applications
  • Strategy and Management
  • Management Science and Operations Research
  • Applied Mathematics

Cite this

Lilien, G. L., & Rangaswamy, A. (2008). Marketing engineering: Models that connect with practice. In International Series in Operations Research and Management Science (pp. 527-559). (International Series in Operations Research and Management Science; Vol. 121). Springer New York LLC. https://doi.org/10.1007/978-0-387-78213-3_16