Marketing practices in less-development countries

A. Coskun Samli, Erdener Kaynak

Research output: Contribution to journalArticle

21 Scopus citations

Abstract

This paper presents a symmetric analysis of the approaches used in the study of marketing practices in less-development countries, and develops another approach which has substantial promise. The proposed approach is composed of two stages. The first stage groups LDCs into specific categories followed by a matrix treatment to determine research priorities in studying marketing practices in LDCs.

Original languageEnglish (US)
Pages (from-to)5-18
Number of pages14
JournalJournal of Business Research
Volume12
Issue number1
DOIs
Publication statusPublished - Mar 1984

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All Science Journal Classification (ASJC) codes

  • Marketing

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