Marketing-research techniques and approaches for LDCs

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing in Developing Countries
PublisherTaylor and Francis
Pages238-252
Number of pages15
ISBN (Electronic)9781315761947
ISBN (Print)9781138792531
DOIs
Publication statusPublished - Jan 1 2014

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Kaynak, E. (2014). Marketing-research techniques and approaches for LDCs. In Marketing in Developing Countries (pp. 238-252). Taylor and Francis. https://doi.org/10.4324/9781315761947