Marketing-research techniques and approaches for LDCs.

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Abstract

Looks at the current problems of marketing research in LDCs, and provides suggestions and ideas on how to effectively conduct the same in the Third World environment. Argues that marketing research has an important role to play in LDCs. Yet for these countries there are sociological, psychological, cultural, and technical complexities involved that make the process challenging and complicated.-from Editor

Original languageEnglish (US)
Pages (from-to)238-252
Number of pages15
JournalUnknown Journal
Publication statusPublished - Jan 1 1984

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All Science Journal Classification (ASJC) codes

  • Environmental Science(all)
  • Earth and Planetary Sciences(all)

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