Marketing strategies for fast-food restaurants: A customer view

Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticlepeer-review

39 Scopus citations

Abstract

Examines how the perceptions of fast-food consumers in the USA and Canada differ.

Original languageEnglish (US)
Pages (from-to)16-22
Number of pages7
JournalInternational Journal of Contemporary Hospitality Management
Volume7
Issue number4
DOIs
StatePublished - Jul 1 1995

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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