The feature of modern commerce in terms of mass customization and mass production is discussed. The competition between two multiproduct firms with different production technologies, characterized by different fixed and variable costs is also taken into account. The mass producers offers a finite set of standard products by using a focused production technology. It is observed that mass production's optimal pricing and positioning decisions dictate that standard products be priced uniformaly and each capture an equal length market segment.
|Original language||English (US)|
|Number of pages||6|
|Journal||Manufacturing and Service Operations Management|
|State||Published - Dec 1 2004|
All Science Journal Classification (ASJC) codes
- Strategy and Management
- Management Science and Operations Research