Maximizing acceptance probability for active friending in online social networks

De Nian Yang, Hui Ju Hung, Wang Chien Lee, Wei Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

41 Scopus citations

Abstract

Friending recommendation has successfully contributed to the explosive growth of online social networks. Most friending recommendation services today aim to support passive friending, where a user passively selects friending targets from the recommended candidates. In this paper, we advocate a recommendation support for active friending, where a user actively specifies a friending target. To the best of our knowledge, a recommendation designed to provide guidance for a user to systematically approach his friending target has not been explored for existing online social networking services. To maximize the probability that the friending target would accept an invitation from the user, we formulate a new optimization problem, namely, Acceptance Probability Maxi- mization (APM), and develop a polynomial time algorithm, called Selective Invitation with Tree and In-Node Aggrega-Tion (SITINA), to find the optimal solution. We implement an active friending service with SITINA on Facebook to validate our idea. Our user study and experimental results reveal that SITINA outperforms manual selection and the baseline approach in solution quality efficiently.

Original languageEnglish (US)
Title of host publicationKDD 2013 - 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
EditorsRajesh Parekh, Jingrui He, Dhillon S. Inderjit, Paul Bradley, Yehuda Koren, Rayid Ghani, Ted E. Senator, Robert L. Grossman, Ramasamy Uthurusamy
PublisherAssociation for Computing Machinery
Pages713-721
Number of pages9
ISBN (Electronic)9781450321747
DOIs
StatePublished - Aug 11 2013
Event19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2013 - Chicago, United States
Duration: Aug 11 2013Aug 14 2013

Publication series

NameProceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
VolumePart F128815

Other

Other19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2013
CountryUnited States
CityChicago
Period8/11/138/14/13

All Science Journal Classification (ASJC) codes

  • Software
  • Information Systems

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