| Original language | English (US) |
|---|---|
| Title of host publication | Virtual social identity and consumer behavior |
| Publisher | Taylor and Francis |
| Pages | 141-156 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781315698342 |
| ISBN (Print) | 9780765623959 |
| State | Published - Dec 18 2014 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
Cite this
Kim, Y., & Sundar, S. S. (2014). Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content. In Virtual social identity and consumer behavior (pp. 141-156). Taylor and Francis.