Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Virtual social identity and consumer behavior
Publisher	Taylor and Francis
Pages	141-156
Number of pages	16
ISBN (Electronic)	9781315698342
ISBN (Print)	9780765623959
State	Published - Dec 18 2014

All Science Journal Classification (ASJC) codes

@inbook{b391ae22230245ee97951c842682eeae,

title = "Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content",

author = "Youjeong Kim and Sundar, {S. Shyam}",

year = "2014",

month = dec,

day = "18",

language = "English (US)",

isbn = "9780765623959",

pages = "141--156",

booktitle = "Virtual social identity and consumer behavior",

publisher = "Taylor and Francis",

address = "United States",

}

TY - CHAP

T1 - Me, myself, and my avatar

T2 - The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content

AU - Kim, Youjeong

AU - Sundar, S. Shyam

PY - 2014/12/18

Y1 - 2014/12/18

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M3 - Chapter

SN - 9780765623959

SP - 141

EP - 156

BT - Virtual social identity and consumer behavior

PB - Taylor and Francis

ER -