Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content

Youjeong Kim, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationVirtual social identity and consumer behavior
PublisherTaylor and Francis
Pages141-156
Number of pages16
ISBN (Electronic)9781315698342
ISBN (Print)9780765623959
StatePublished - Dec 18 2014

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Kim, Y., & Sundar, S. S. (2014). Me, myself, and my avatar: The effects of avatars on snw (social networking) users' attitudes toward a website and its ad content. In Virtual social identity and consumer behavior (pp. 141-156). Taylor and Francis.