Measuring and managing customer engagement value through the customer journey

Rajkumar Venkatesan, John Andrew Petersen, Leandro Guissoni

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Pages53-74
Number of pages22
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
DOIs
StatePublished - Aug 29 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Venkatesan, R., Petersen, J. A., & Guissoni, L. (2017). Measuring and managing customer engagement value through the customer journey. In Customer Engagement Marketing (pp. 53-74). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_3