Measuring and managing customer engagement value through the customer journey

Rajkumar Venkatesan, John Andrew Petersen, Leandro Guissoni

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Pages53-74
Number of pages22
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
DOIs
StatePublished - Aug 29 2017

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Customer engagement

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Venkatesan, R., Petersen, J. A., & Guissoni, L. (2017). Measuring and managing customer engagement value through the customer journey. In Customer Engagement Marketing (pp. 53-74). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_3
Venkatesan, Rajkumar ; Petersen, John Andrew ; Guissoni, Leandro. / Measuring and managing customer engagement value through the customer journey. Customer Engagement Marketing. Springer International Publishing, 2017. pp. 53-74
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Venkatesan, R, Petersen, JA & Guissoni, L 2017, Measuring and managing customer engagement value through the customer journey. in Customer Engagement Marketing. Springer International Publishing, pp. 53-74. https://doi.org/10.1007/978-3-319-61985-9_3

Measuring and managing customer engagement value through the customer journey. / Venkatesan, Rajkumar; Petersen, John Andrew; Guissoni, Leandro.

Customer Engagement Marketing. Springer International Publishing, 2017. p. 53-74.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Venkatesan R, Petersen JA, Guissoni L. Measuring and managing customer engagement value through the customer journey. In Customer Engagement Marketing. Springer International Publishing. 2017. p. 53-74 https://doi.org/10.1007/978-3-319-61985-9_3