Measuring end-user satisfaction in the design of building projects using eye-tracking technology

Atefeh Mohammadpour, Ebrahim Karan, Somayeh Asadi, Ling Rothrock

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations

Abstract

The importance of end-user participation in the design process of building and construction projects has been recognized and addressed by a number of researchers and practitioners. The main goal is to ensure that the project outcome meets the facility users' needs. In order to understand their needs, a variety of approaches (e.g. focus groups, workshops, and questionnaires) for the building end-users participation in the design process have been presented in the literature. Despite the contributions and practical features of these methods, they require a significant amount of time and effort to conduct and interpret the participants' responses. To overcome this limitation, this paper investigates the use of eye-tracking technology to measure and analyze end-user satisfaction. This study is carried out to test the hypothesis that the users' satisfaction of design variations is related to their visual attention. In other words, design alternatives with high level of users' satisfaction attract more attention. An experiment using four alternatives for the design of a façade is performed to test the effectiveness of eye-tracking technology. The design alternatives are developed and displayed in a virtual 3D environment. Participants are asked to rate their level of satisfaction with each alternative, while their interaction with the virtual models is recorded using eye-tracking. The results of the experiment are also demonstrated to domain experts to get a better understanding of the technology's potential and challenges.

Original languageEnglish (US)
Title of host publicationComputing in Civil Engineering 2015 - Proceedings of the 2015 International Workshop on Computing in Civil Engineering
EditorsWilliam J. O'Brien, Simone Ponticelli
PublisherAmerican Society of Civil Engineers (ASCE)
Pages564-571
Number of pages8
EditionJanuary
ISBN (Electronic)9780784479247
DOIs
StatePublished - 2015
Event2015 ASCE International Workshop on Computing in Civil Engineering, IWCCE 2015 - Austin, United States
Duration: Jun 21 2015Jun 23 2015

Publication series

NameCongress on Computing in Civil Engineering, Proceedings
NumberJanuary
Volume2015-January

Other

Other2015 ASCE International Workshop on Computing in Civil Engineering, IWCCE 2015
CountryUnited States
CityAustin
Period6/21/156/23/15

All Science Journal Classification (ASJC) codes

  • Civil and Structural Engineering
  • Computer Science Applications

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    Mohammadpour, A., Karan, E., Asadi, S., & Rothrock, L. (2015). Measuring end-user satisfaction in the design of building projects using eye-tracking technology. In W. J. O'Brien, & S. Ponticelli (Eds.), Computing in Civil Engineering 2015 - Proceedings of the 2015 International Workshop on Computing in Civil Engineering (January ed., pp. 564-571). (Congress on Computing in Civil Engineering, Proceedings; Vol. 2015-January, No. January). American Society of Civil Engineers (ASCE). https://doi.org/10.1061/9780784479247.070