TY - JOUR
T1 - Measuring message credibility
T2 - Construction and validation of an exclusive scale
AU - Appelman, Alyssa
AU - Sundar, S. Shyam
PY - 2016/3/1
Y1 - 2016/3/1
N2 - Despite calls to conceptualize credibility as three separate concepts-source credibility, message credibility, and media credibility-there exists no scale that exclusively measures message credibility. To address this gap, the current study constructs and validates a new scale. Results from a confirmatory factor analysis suggest that message credibility, specifically in the context of news, can be measured by asking participants to rate how well three adjectives describe content: accurate, authentic, and believable. Validity and reliability tests are reported, and contributions to credibility research are discussed.
AB - Despite calls to conceptualize credibility as three separate concepts-source credibility, message credibility, and media credibility-there exists no scale that exclusively measures message credibility. To address this gap, the current study constructs and validates a new scale. Results from a confirmatory factor analysis suggest that message credibility, specifically in the context of news, can be measured by asking participants to rate how well three adjectives describe content: accurate, authentic, and believable. Validity and reliability tests are reported, and contributions to credibility research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84968560931&partnerID=8YFLogxK
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U2 - 10.1177/1077699015606057
DO - 10.1177/1077699015606057
M3 - Review article
AN - SCOPUS:84968560931
SN - 1077-6990
VL - 93
SP - 59
EP - 79
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 1
ER -