Mitigating supplier integration's challenges in NPD

The role of modular design competence

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

Original languageEnglish (US)
Title of host publicationAcademy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011
PublisherAcademy of Management
DOIs
StatePublished - 2011
Event71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011 - San Antonio, TX, United States
Duration: Aug 12 2011Aug 16 2011

Other

Other71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011
CountryUnited States
CitySan Antonio, TX
Period8/12/118/16/11

Fingerprint

Supplier integration
Modular design
Suppliers
Hypothesis test
Modularity
Organizational integration

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Management of Technology and Innovation
  • Industrial relations

Cite this

Salvador, F., & Villena Martinez, V. H. (2011). Mitigating supplier integration's challenges in NPD: The role of modular design competence. In Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011 Academy of Management. https://doi.org/10.5464/AMBPP.2011.252.a
Salvador, Fabrizio ; Villena Martinez, Veronica Hay. / Mitigating supplier integration's challenges in NPD : The role of modular design competence. Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011. Academy of Management, 2011.
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Salvador, F & Villena Martinez, VH 2011, Mitigating supplier integration's challenges in NPD: The role of modular design competence. in Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011. Academy of Management, 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011, San Antonio, TX, United States, 8/12/11. https://doi.org/10.5464/AMBPP.2011.252.a

Mitigating supplier integration's challenges in NPD : The role of modular design competence. / Salvador, Fabrizio; Villena Martinez, Veronica Hay.

Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011. Academy of Management, 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Salvador F, Villena Martinez VH. Mitigating supplier integration's challenges in NPD: The role of modular design competence. In Academy of Management 2011 Annual Meeting - West Meets East: Enlightening. Balancing. Transcending, AOM 2011. Academy of Management. 2011 https://doi.org/10.5464/AMBPP.2011.252.a