Mitigating supplier integration's challenges in NPD: The role of modular design competence

Fabrizio Salvador, Veronica H. Villena

Research output: Contribution to conferencePaper

Abstract

Integrating suppliers in NPD projects yields multiple benefits, but also creates inter-organizational integration challenges that can negatively affect NPD outcomes. We propose that these challenges are alleviated to the extent that the manufacturer is experienced in designing modular products, and that such effect is stronger when the manufacturer is developing moderately innovative products, whereas it tends to weaken for highly innovative products. We test our hypotheses on an international sample of 217 NPD projects and discuss the implications of our findings for the ongoing debate on the impact of modularity on buyersupplier integration in NPD and on its performance outcomes.

Original languageEnglish (US)
DOIs
Publication statusPublished - Jan 1 2011
Event71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011 - San Antonio, TX, United States
Duration: Aug 12 2011Aug 16 2011

Other

Other71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011
CountryUnited States
CitySan Antonio, TX
Period8/12/118/16/11

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All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Management of Technology and Innovation
  • Industrial relations

Cite this

Salvador, F., & Villena, V. H. (2011). Mitigating supplier integration's challenges in NPD: The role of modular design competence. Paper presented at 71st Annual Meeting of the Academy of Management - West Meets East: Enlightening, Balancing, Transcending, AOM 2011, San Antonio, TX, United States. https://doi.org/10.5464/AMBPP.2011.252.a