Mixed-mode surveys: A strategy to reduce costs and enhance response rates

Daniel Tobin, Joan Thomson, Rama B. Radhakrishna, Luke F. Laborde

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

Mixed-mode surveys present one opportunity for Extension to determine program outcomes at lower costs. In order to conduct a follow-up evaluation, we implemented a mixed-mode survey that relied on communication using the Web, postal mailings, and telephone calls. Using multiple modes conserved costs by reducing the number of postal mailings yet maintained an acceptable response rate (67.1%). The case presented here provides further evidence that using mixed-mode survey techniques provides Extension with a tool to conduct rigorous survey research while adapting to budget constraints.

Original languageEnglish (US)
Article number6TOT8
JournalJournal of Extension
Volume50
Issue number6
StatePublished - Dec 1 2012

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All Science Journal Classification (ASJC) codes

  • Education

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