Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationPublic Relations As Relationship Management
Subtitle of host publicationA Relational Approach To the Study and Practice of Public Relations: Second Edition
PublisherTaylor and Francis Inc.
Pages144-158
Number of pages15
ISBN (Electronic)9781317516330
ISBN (Print)9781138853805
Publication statusPublished - Apr 24 2015

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bortree, D. S. (2015). Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship. In Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations: Second Edition (pp. 144-158). Taylor and Francis Inc..