Multi-level value-driven design approaches for product family design

Sangjin Jung, Timothy W. Simpson, Christina Bloebaum

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Companies usually launch families of products into the market to provide value to different segments based on different customer needs; however, most of the research on Value-Driven Design (VDD) in the literature has focused on modeling value functions and optimizing the design of single products, not families of products. In order to increase profit and minimize total cost for product design and manufacturing, VDD should be applicable to product family design. In this work, we propose a multi-level VDD approach for product family design by extending multidisciplinary design optimization methods. The multi-level VDD is applied to a family of front-loading washing machines to validate the effectiveness of the proposed approach. With this example, we demonstrate that design problems that optimize traditional objective functions (e.g., cost, performance) at each level do not necessarily maximize value when compared to an appropriate VDD formulation. On the other hand, when the value function is set as an objective function throughout the organization (company, product family, and product level), we find that the VDD formulation provides the best value. Future work based on these promising findings is also discussed.

Original languageEnglish (US)
Title of host publication43rd Design Automation Conference
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791858134
DOIs
StatePublished - 2017
EventASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2017 - Cleveland, United States
Duration: Aug 6 2017Aug 9 2017

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume2B-2017

Other

OtherASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2017
CountryUnited States
CityCleveland
Period8/6/178/9/17

All Science Journal Classification (ASJC) codes

  • Mechanical Engineering
  • Computer Graphics and Computer-Aided Design
  • Computer Science Applications
  • Modeling and Simulation

Fingerprint Dive into the research topics of 'Multi-level value-driven design approaches for product family design'. Together they form a unique fingerprint.

Cite this