Music marketing: A history and landscape

James R. Ogden, Denise T. Ogden, Karl Long

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.

Original languageEnglish (US)
Pages (from-to)120-125
Number of pages6
JournalJournal of Retailing and Consumer Services
Volume18
Issue number2
DOIs
StatePublished - Mar 1 2011

All Science Journal Classification (ASJC) codes

  • Marketing

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