The continuing network (net) neutrality debate involves several different entities, such as Internet service providers (ISPs), content providers (CPs), users, and governments (including partnerships). CPs, such as Amazon, Google, Yahoo!, and eBay, typically support net neutrality because under nonneutral conditions, they expect additional access-networking expenses and additional limitations or exclusions on their access to their customers. This chapter considers the "pull" demand model for content product where content requested in the recent past is cached in anticipation of similar demand locally. It focuses on caching model captured by a single parameter, Φ, affecting the revenue generated by transit traffic. The model is then modified so that there is an upper bound on the throughput that the users can receive via their ISP. Consideration of two ISPs competing for the same set of users is added to the model. Results of numerical experiments on performance at Nash equilibrium are finally provided.
All Science Journal Classification (ASJC) codes
- Computer Science(all)