New industrial product performance: The effects of market characteristics and strategy

Eunsang Yoon, Gary L. Lilien

Research output: Contribution to journalArticle

115 Citations (Scopus)

Abstract

There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long-run success.

Original languageEnglish (US)
Pages (from-to)134-144
Number of pages11
JournalThe Journal of Product Innovation Management
Volume2
Issue number3
DOIs
StatePublished - Sep 1985

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Marketing
Market characteristics
Market strategy
New products
Marketing activities
Short-run
High performance

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management of Technology and Innovation

Cite this

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New industrial product performance : The effects of market characteristics and strategy. / Yoon, Eunsang; Lilien, Gary L.

In: The Journal of Product Innovation Management, Vol. 2, No. 3, 09.1985, p. 134-144.

Research output: Contribution to journalArticle

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