TY - JOUR
T1 - New product development practice application to an early-stage firm
T2 - the case of the PaperPro® StackMaster™
AU - Marion, Tucker J.
AU - Simpson, Timothy W.
N1 - Funding Information:
We would like to thank the principals of PaperPro for their willingness to share information and adopt the NPD ES process during their new product development process. We acknowledge support from the National Science Foundation under Grant Nos. IIS-0325402 and DMI-0133913. Any opinions, findings, and conclusions or recommendations in this paper are those of the authors and do not necessarily reflect the views of the National Science Foundation.
Copyright:
Copyright 2009 Elsevier B.V., All rights reserved.
PY - 2009/9
Y1 - 2009/9
N2 - New product development research on applied tools and practices has typically been associated with large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for new ventures and detail its application to a consumer product over a two-year period. The process illustrates how established firm NPD practices such as phase gates and market planning can be successfully adopted by early-stage firms and highlights practices that are critical to project success. The case also illustrates that virtual team communication, CAD efficiency, and physical prototype iteration are key drivers in the race towards successful commercialization.
AB - New product development research on applied tools and practices has typically been associated with large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for new ventures and detail its application to a consumer product over a two-year period. The process illustrates how established firm NPD practices such as phase gates and market planning can be successfully adopted by early-stage firms and highlights practices that are critical to project success. The case also illustrates that virtual team communication, CAD efficiency, and physical prototype iteration are key drivers in the race towards successful commercialization.
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U2 - 10.1016/j.destud.2009.02.001
DO - 10.1016/j.destud.2009.02.001
M3 - Article
AN - SCOPUS:67651083523
SN - 0142-694X
VL - 30
SP - 561
EP - 587
JO - Design Studies
JF - Design Studies
IS - 5
ER -